Experiment
Variant comparison
Every arm of the split test side by side. Click a variant to focus the drill-down panels below on that group.
Performance ranking
Conversion rate with 95% Wilson interval
Variant B14.07% · 349/2,481
Variant A5.40% · 136/2,519
Session duration distribution by variant
Box plot — median, IQR and 1.5×IQR whiskers
Variant Amedian 4m 01s · IQR 2m 18s–5m 43s · n=2,519
Variant Bmedian 4m 04s · IQR 2m 16s–5m 48s · n=2,481
Full comparison matrix
All computed variant metrics under the active filters
| Variant | Sessions | Traffic share | Conversions | Conv. rate | 95% CI | Avg. duration | Median | Abs. lift | Rel. lift |
|---|---|---|---|---|---|---|---|---|---|
| Variant A | 2,519 | 50.4% | 136 | 5.40% | 4.58% – 6.35% | 4m 02s | 4m 01s | — | — |
| Variant B | 2,481 | 49.6% | 349 | 14.07% | 12.75% – 15.49% | 4m 03s | 4m 04s | +8.67% | +160.5% |
Drill-down
All variants combined
Device breakdown
Sessions and conversion rate within the focused group
- desktop9.97%
- mobile9.42%
Traffic source breakdown
Sessions and conversion rate within the focused group
- organic9.76%
- paid_search9.94%
- direct8.67%
- social9.14%
- referral11.00%
Lift summary
Variant B shows an absolute difference of +8.67% pts and a relative lift of +160.5% against Variant A. The 95% confidence interval for the difference spans +7.04% to +10.30% percentage points.