Behavior
User behaviour analysis
Only relationships that can be derived from the fields present in the traffic log are shown: session duration, pages viewed, device, channel, geography and the conversion outcome.
Session duration distribution by variant
Histogram truncated at the 98th percentile (7m 20s) so the tail does not flatten the shape
Conversion rate by session-duration band
Click a band to inspect it
Point-biserial correlation between duration and conversion: r = 0.002 — essentially no linear relationship.
Engagement depth vs. conversion
Each mark is a bucket of sessions — x: duration, y: pages viewed, size: sessions, colour: variant
Segment comparison
Conversion performance across categorical fields found in the dataset
| Segment | Sessions | Share | Conversions | Conv. rate | Avg. duration |
|---|---|---|---|---|---|
| desktop | 2,538 | 50.8% | 253 | 9.97% | 4m 03s |
| mobile | 2,462 | 49.2% | 232 | 9.42% | 4m 02s |
Outlier watch
Sessions beyond 1.5×IQR on duration
Not available in current dataset
No outliers under the current filters
0 outlier sessions detected in the unfiltered log. Use the filter bar to exclude them and re-check the verdict.
Behavioural summary by variant
Derived directly from the filtered sessions
Variant A
- Mean duration
- 4m 02s
- Median duration
- 4m 01s
- P90 duration
- 6m 42s
- Avg. pages viewed
- 7.58
Variant B
- Mean duration
- 4m 03s
- Median duration
- 4m 04s
- P90 duration
- 6m 45s
- Avg. pages viewed
- 7.49