Homepage Redesign · Split Test
Raw traffic log of 5,000 sessions collected between Jun 1 – Jun 30, 2026. Every figure below is computed live from the dataset under the active filters.
Variant B wins the split test
Variant B converted 160.5% better than Variant A. With a p-value of 0.0000, the sample provides strong evidence that this difference is real and not random noise.
Recommendation: Ship Variant B. At the observed 160.5% relative lift, rolling out the winning design should raise conversions on the same traffic volume.
Open full statistical analysis- Winning variant
- Variant B
- Conversion difference
- +8.67% pts
- Relative lift
- +160.5%
- Confidence
- 100.0%
- p-value
- < 0.0001
- Sample size
- 5,000
Conversion rate by variant
Wilson 95% interval shown as the whisker
Cumulative conversion rate over time
Running rate per variant — watch for convergence before calling a winner
What the data is telling us
Variant B is currently ahead
Variant B converts at 14.07% versus 5.40% for Variant A — a relative lift of 160.5% on the current sample.
Result is statistically significant (p = 0.0000)
Variant B converted 160.5% better than Variant A. With a p-value of 0.0000, the sample provides strong evidence that this difference is real and not random noise.
Session duration shows little relation to conversion
Sessions in the 300–600s band convert at 9.63% compared with 8.00% in the 30–60s band (point-biserial r = 0.002).